Senior Product Leader · Dallas-Fort Worth
From complex platforms into products people choose to use.
18+ years building mobile, digital, CRM and integration products—from zero-to-one launches to platforms serving more than a million customers.
● Open to Senior, Principal & Lead Product roles · Remote or DFW hybrid
18+years shapingdigital products
0→1
AI
CRM
Selected work
Proof over promises.
A portfolio built around outcomes: adoption, conversion, revenue, customer experience and the systems that made them possible.
01 · HEALTHCARE MOBILE
The first locum-tenens focused mobile apps in the market.
Led MyWeatherby and MyCompHealth from discovery through launch—integrating jobs, time entry, travel and payment workflows into experiences built for physicians on the move.
45%target adoption4.9 ★ / 4.8 ★App Store ratings25%fewer time-entry delays
- 0-to-1 product strategy and roadmap
- Provider research and workflow design
- Cross-brand platform integration
Greyhound4.8 ★
02 · TRAVEL & COMMERCE
Guided a travel icon through disruption and toward mobile-first growth.
Managed Greyhound’s iOS and Android products through the COVID-era travel disruption—adapting the roadmap around changing customer needs while advancing accessibility, personalization, payments and the path to recovery. The multi-million-dollar platform served more than one million customers and contributed approximately 18% of company revenue.
4.8 ★App Store rating-9%cart abandonment1M+customers
03 · AI PRODUCT PROTOTYPE
Designed and built an AI-assisted job-search operating system.
WorKraven is an integrated prototype for opportunity discovery, application tracking, email reconciliation, alerts and resume-to-role comparison—shaped through rapid, hands-on iteration.
Product designAI workflowsAutomation
How I lead
Find the real problem
Discovery, workflow mapping and customer evidence before solution certainty.
Make strategy executable
Roadmaps that connect customer outcomes, business value and technical realities.
Ship across complexity
Mobile, CRM, APIs and distributed teams aligned around a measurable release.
Learn through outcomes
Adoption, conversion, NPS and qualitative feedback as the next roadmap input.
Experience
Product leadership across critical customer journeys.
CHG Healthcare
Senior Product ManagerHealthcare mobile apps · Sales enablement · Salesforce, Sales Cloud & Bullhorn · AI-assisted delivery
Greyhound Lines
Digital Product ManagerConsumer mobile · Conversion and revenue · Accessibility · Personalization and payments
Mr. Cooper
Principal Product Manager, Mobile & DigitalConsumer mortgage mobile · Push notifications · Marketing integrations · Usability research
CoreLogic SafeRent
Technical Product ManagerIntegrated web platforms · Agile XP teams · Fraud, screening and document integrations
First Advantage · LexisNexis / ChoicePoint
Integration Product LeadershipAPI products · Client and partner integrations · Platform roadmaps · Technical enablement
About Michael
Product craft grounded in empathy, evidence and momentum.
I’ve spent my career translating operational complexity into digital products that feel simple to the people using them. I’m equally comfortable in a customer interview, a roadmap debate, a data review or a deep technical integration conversation.
My strongest work sits where mobile experience, platform strategy and adoption meet—especially in healthcare, travel, fintech and insurance.
Product strategy0-to-1MobileCRM modernizationSalesforceAPIsAnalyticsAI deliveryExperimentationGTM
Let’s build something useful